BillerudKorsnäs will lead the development in primary fibre-based packaging materials with the overall objective of generating profitable growth. BillerudKorsnäs can offer its customers a complete solution consisting of high-quality primary fibre-based packaging materials, smart solutions and a global network, thereby enhancing opportunities for further expansion.
Customer-focused development
BillerudKorsnäs will create added value for customers. By specialising in the specific needs of customers and end users in selected niche segments, BillerudKorsnäs can constantly help enhance the business of its customers. Continuous development will be pursued to increase the share of value-added products. With a strong focus on customer benefit, innovation and sustainability, BillerudKorsnäs will be cutting edge in terms of understanding and meeting every aspect of the market’s need for smarter packaging.
World-class process efficiency
World-class process efficiency will be achieved by means of systematic improvement of process- and cost-efficiency in production, sales and administration with the focus on quality. In this way, Billerud-Korsnäs will secure long-term competitiveness and generate strong cash flows which can be used for profitable growth.
Renewable packaging materials
The operations will be streamlined towards renewable packaging materials made from primary fibre. Based on this position in the value chain, the Company can create the greatest value by working together with converters, packaging manufacturers and brand owners. By offering packaging solutions besides materials, BillerudKorsnäs strengthens its customer offering and becomes a natural smarter packaging partner.
Growth in consumer segments
The Company’s efforts will continue to focus on enhancing exposure to consumer segments to reduce the cyclical impact. There will also be initiatives on non-European markets in order to capitalise on the generally higher growth there. A changed product and market mix over time is expected tolead to growth following the combination.
Values and Culture
One of management’s priority areas following the combination is to draw up and create shared core values and a common culture. This means capturing what is valuable for customers, the operations, the people working in the Company and the environment. By always giving back more than one takes, BillerudKorsnäs builds a company for future generations.