About us Strategy, Business Concept & Vision

INNOVATION

By building up in-depth knowledge about the whole value chain, Billerud is able to offer innovative solutions to customers’ packaging problems. Alongside technical advances, innovation is just as much about developing new business models and services. This work is conducted in cross-functional teams together with customers and suppliers, as well as stakeholders not usually associated with the forest industry.

• Billerud FibreForm® received China’s most prestigious industry accolade, the Technology Innovation Award, and the Coup de Coeur award at Europe’s biggest packaging fair, Salon Emballage
• Billerud FibreForm® attracted several prestige contracts, including with well-known international retailers
• A new series of sack concepts was launched
• Billerud’s development centre Box Lab scientifically proved the difference in durability and long-term performance between different grades of corrugated board
• New testing method CCT10 introduced to measure paper performance in corrugated board
• Launch of new packaging concepts made using paper and bioplastic from Billerud, including the new BioTex sack concept

• Strengthen and develop implemented business development initiatives, for example by: Producing innovative new packaging materials and solutions in partnership with brand owners and retailers; Continuing to develop Billerud FibreForm® to optimise its use in more segments; Continuing to work on producing bioplastic barriers that combine with paper to create a brand new degradable packaging solution
• Seek out acquisitions that may increase the pace of growth for business development initiatives
• Strive to take a position in the biorefinery field – production of forest-based fuels and new raw materials from the forest

CUSTOMER FOCUS

By identifying and analysing customer and endcustomer need for profitable packaging solutions, Billerud can provide better service to markets that demand a range of different packaging solutions and grades of paper. Billerud continuously works on improving its customer structure. The aim is to increase the proportion of sales to consumer industries in order to reduce cyclical effects and thus ensure more stable growth and profitability in the long term.

• Several industry seminars were organised, including for:The sector for sugar, grain and flour packaging; The Asian and European sack industry; The corrugated board industry
• The packaging design company Nine TPP successfully increased end-customers’ interest in ecofriendly packaging
• A new sales organisation, Sustainable Packaging Solutions, was formed to increase the focus on end-customers
• The proportion of end-customer contacts rose markedly, ensuring a better platform for continued product development
• Increased sales to the consumer sector tissue

• Increase sales to consumer segments in Europe and to industry in Asia and the Middle East
• Increase focus on end-customers
• Continue optimising the customer and market mix

SUSTAINABILITY

Billerud’s processes are dominated by sustainable production from tree to finished product and on to customer delivery. By working with a natural and renewable raw material, Billerud helps to create sustainable development of the earth’s resources. Smart energy solutions and sensible use of resources are key factors for the company’s profitability as well as for global climate change.

• Launch of new, fully degradable packaging concepts made using paper and bioplastic from Billerud
• Increased marketing of Billerud FibreForm®, which can be shaped into three-dimensional packaging, has opened up new scope to manufacture climatesmart packaging solutions
• In order to increase the proportion of certified wood raw material, Billerud developed a system for certifying individual forest owners, a system that is set to be approved in 2011

• The materials and solutions offered to customers must be eco-friendly and resource-efficient
• Lower emissions of fossil carbon dioxide in the manufacturing processes and in transport
• Ongoing assessment of business partners from a sustainability perspective
• Further improve the work environment, with safety as a key aspect
• The organisation must have diversity at all levels
• Further improve employee skills and focus on leadership development