“FibreForm is a lightweight product, suitable for food packing. It also has sustainable credentials through FSC accreditation.says Mark Caul, responsible for all technical aspects of food packaging at Marks & Spencer
Marc Caul finds the paper appealing and reveals that some interesting packaging developments are already in the pipeline.
“The beauty of the products that Billerud are showing me is some of the textured formats and pattern formats.”
Marks & Spencer has an explicit and far-reaching environmental strategy, which it calls Plan A. The plan includes minimisingthe whole company’s environmental impact and it has set its sights high, with a plan that not only considers packaging, but sets a 100 point plan across waste, sustainable raw materials, fair partner, climate change, and health.
Looking to collaborate
To reach its goals, Marks & Spencer welcomes close collaboration with its suppliers.
“We pride ourselves on being an innovative foods business and are constantly inventing new food formats. We are reliant on working with our suppliers todevelop new food concepts supported by new packaging ideas. To lead packaging innovation development we believe it is important to engage the packaging supply base at all points in the chain.”
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